As business owners, we have a few options on how to obtain new business.  We can pay for advertising, we can ask for referrals from our current clients, we can even pay for leads or we can network and hope to build relationships with potential clients. There is no one answer fits all for your business. Often it becomes a try this, try that and see what works for you. If money is plentiful than long term advertising may be your answer. Just remember consistency is best, you need to prepare for a year minimum of ads to ensure your message is received.

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Welcome to my column…

You Can Be…!

First, some background about me to help you understand the foundation of this new column.

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This month the Rochester Business Journal debuted an article about women’s “Retirement at Risk” highlighting a local divorced woman. The article discussed qualitative and quantitative data around women’s finances particularly how divorced women are at a disadvantage when it comes time to retire.

While the data has merit, in my opinion, it is imperative to recognize that when it comes to divorce no one wins. In addition, rather than focusing on the outcomes why not be proactive and find a trusted advisor that can help during the transition. In response to the RBJ article, here’s my advice.

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