Photos by Mike Dinardo & Josh Carruba

From Struggles to Success: How a Determined Woman Built a Multi-Million-Dollar Business While Transforming Lives

In the heart of Rochester, NY, Shaina Zazzaro stands as a testament to resilience, determination, and the power of a dream. As the founder of Effortlessly Healthy, a multi-million-dollar meal prep business that revolutionizes the way people think about nutrition, her journey is anything but ordinary. From humble beginnings, battling setbacks, and navigating personal and professional challenges, she has risen to become a beacon of inspiration for entrepreneurs, women, and families alike.

Her story is not just about building a successful business; it’s about redefining what it means to fail, persevere, and ultimately triumph. Raised by a single mother, she learned early on the value of hard work and the importance of giving back. Whether it was working her way through college or turning a side hustle into a thriving enterprise, Shaina has continually shown that resilience is the key to unlocking success.Continue reading

PHOTOS BY JULIO MONTALVO

A Legacy of Love and Leadership: Courtney Cornell Ushers in a New Era at Cornell’s Jewelers

As the holiday season draws near, Rochester Woman Online is proud to spotlight Courtney Cornell as our 2024 Holiday Edition cover woman. Representing the next generation of excellence at Cornell’s Jewelers, Courtney embodies a perfect blend of tradition, innovation, and heartfelt commitment. As part of a family legacy spanning nearly a century, she and her husband, Michael, have seamlessly stepped into leadership roles, carrying forward a cherished brand that has become synonymous with elegance, craftsmanship, and community trust.Continue reading

COVER PHOTO BY CHRIS JOHNSON

Introducing Maisha Beard: I am Cheryl’s Daughter

We are thrilled to present Maisha Beard, the latest cover woman for Rochester Woman Online, whose story is one of profound resilience, transformation, and purpose. Maisha’s journey has been shaped by both great loss and extraordinary love, serving as an example of how life’s challenges can mold us into our truest selves. Driven by her mother’s indomitable spirit and memory, Maisha describes herself as “Cheryl’s Daughter,” a title she holds with deep pride and reverence. It signifies her mother’s strength and legacy, qualities that continue to guide Maisha as she carves out her own impactful path.Continue reading

Meet the Cover Woman: Mrs. New York America 2024
In this edition of Rochester Woman Online, we are honored to feature an inspiring woman who embodies resilience, perseverance, and the power of following one’s dreams—Mrs. New York America 2024 Kathy Lovett-McKeever. Her journey from a small-town girl with big aspirations to a crown-winning titleholder is a testament to the strength of self-belief and dedication. With a passion for CPR education and a commitment to making a difference in her community, she’s not only a pageant queen but a hero in her own right.Continue reading

PHOTOS BY KAMERON ASHFORD

Amanda Williams, a visionary event planner and community leader, is transforming the way people in Rochester connect and celebrate. Known for her warm hospitality and exquisite attention to detail, Amanda has made a name for herself by creating events that are not only memorable but also meaningful. Her signature event, “A Seat At The Table Tea Party,” has become a beloved tradition, offering women a unique opportunity to gather in a space filled with beauty, kindness, and a sense of belonging. With a background in education and a natural gift for organization, Amanda has seamlessly combined her love for event planning with her passion for community engagement, making a significant impact in her city and beyond.Continue reading

PHOTOS BY WESHOOTFILMS

For over 38 years, Vincent DiGiorgio and One Custom Clothier have been synonymous with exceptional quality and unparalleled service in the world of bespoke tailoring. Celebrating over 505 five-star Google reviews, they are proudly recognized as the number one custom clothier in New York State. From meticulously designed suits and shirts to custom-made shoes and personalized wardrobe consultations, One Custom Clothier’s stunning fabrics and innovative designs have set them apart as the pinnacle of sartorial excellence.Continue reading

PHOTOS BY WESHOOTFILMS

Kayla Moreira, the latest cover woman of Rochester Woman Online magazine, epitomizes the spirit of ambition and achievement. A graduate of St. John Fisher College with a degree in sports management, Kayla’s journey is marked by her relentless drive and versatility. She transitioned from student to successful professional, marrying a professional soccer player and starting a family, all while carving out a distinguished career for herself. Kayla is the embodiment of a modern-day boss woman, adeptly balancing multiple roles and responsibilities with grace and determination.Continue reading

PHOTOS BY WESHOOTFILMS

We are excited to introduce you to Marcy Miller, the latest cover woman of Rochester Woman Online magazine, whose journey epitomizes the essence of tranquility and entrepreneurship. Through founding Pure Placid, Miller has carved a niche in the wellness industry, offering solace through the power of scent, and teaching people to “claim their calm”.

Embarking on her entrepreneurial journey at just 23, Miller’s vision transcends mere business success; it’s about fostering serenity and empowering others to reclaim their calm amidst life’s chaos. With two thriving locations, and a third coming soon, Pure Placid serves as an oasis for those seeking respite from the daily grind.Continue reading

PHOTOS BY Kameron Ashford, Masko, ag.Visions & Maria

Meet Shakierah Smith, a remarkable entrepreneur, lawyer, and the embodiment of inspiration. As the cover woman for Rochester Woman Online Magazine’s special Western, Central and Upstate NY women entrepreneurs section, she exemplifies resilience, determination, and the pursuit of excellence. Shakierah’s journey is one of overcoming barriers as a first-generation college graduate, paving the way for others and building a legacy of both wealth and knowledge destined to transcend generations.

With an entrepreneurial spirit that knows no bounds, Shakierah has carved her path in the business world, proving that hard work and perseverance are the keys to success. As a lawyer, she champions justice and empowers others through her legal expertise, advocating for fairness and equality in every endeavor. Her multifaceted career showcases her versatility and dedication to making a positive impact on both her community and the business landscape.Continue reading