Sojo Designs, owned and operated by Joanna Armes can be found nestled in a little shop just outside of Rochester, NY in the town of Geneva called Serendipity. Serendipity- a phrase coined by Horace Walpole in 1754 meaning “A fortunate happenstance or pleasant surprise”, seems very fitting for Joanna’s story. For someone that didn’t realize until her early 20’s that fashion design was her passion she has managed much success in less than a decade! Joanna, as you will read in this article and see as you glance at the photographs is just as beautiful on the outside as she is within. Her passion for people is genuinely refreshing. Here is her inspiring story.Continue reading

Forty Years ago, a man with a truck and a vision for his family’s future stepped out to begin a small industrial steam cleaning company. That “small” company is now a family run corporation with some 200 employees. Beginning with Wegmans as their first client, Quality Services LLC., started on it’s journey of what would become a successful corporation. Continue reading