As business owners, we have a few options on how to obtain new business.  We can pay for advertising, we can ask for referrals from our current clients, we can even pay for leads or we can network and hope to build relationships with potential clients. There is no one answer fits all for your business. Often it becomes a try this, try that and see what works for you. If money is plentiful than long term advertising may be your answer. Just remember consistency is best, you need to prepare for a year minimum of ads to ensure your message is received.

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Welcome to my column…

You Can Be…!

First, some background about me to help you understand the foundation of this new column.

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This month the Rochester Business Journal debuted an article about women’s “Retirement at Risk” highlighting a local divorced woman. The article discussed qualitative and quantitative data around women’s finances particularly how divorced women are at a disadvantage when it comes time to retire.

While the data has merit, in my opinion, it is imperative to recognize that when it comes to divorce no one wins. In addition, rather than focusing on the outcomes why not be proactive and find a trusted advisor that can help during the transition. In response to the RBJ article, here’s my advice.

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Perhaps this is nothing you haven’t read about before, yet perhaps it is something you need to be reminded of, especially this time of year.  As women, wives, mothers, and grandmothers, we are generally the caregivers.  We think of and take care of everyone else during the holidays making sure the perfect gift is found, the house is decorated to bring joy to the season and the perfect parties and meals are prepared.  And then there’s the clean-up afterwards.  I hope that you’ve had help and your efforts have been appreciated.

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I’ve spent a career working with women in the salon industry. My goal has been to make women feel sexier and more confident. Since I truly believe that happiness comes from within, I have always encouraged my clients to make themselves a priority. I’ve also reminded countless women to focus more on their relationships instead of all the extra crap that inundates their lives.  During this past holiday, however, I think many people forgot the true meaning of Christmas.

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