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Part 2: Finding The Way Back Home

As women, home is the center of our universe, the place where you lay your head, your sanctuary, the place where you raise your family. We all know the saying “Home is where your heart is”. As victims of domestic violence, home is where your nightmare begins. The place you are beaten, humiliated, called a stupid bitch and further verbally abused. The kitchen right there by the refrigerator was the place she stood rubbing her jaw wondering what she possibly did to turn this man into a monster, a beast who raised his fist and followed through punching her in the face.   Continue reading


Part 1: Finding Your Voice to Go On

Last month, Rochester Woman Online was granted behind the scenes access to a rehearsal prior to attending Leticia Ferrer-Rivera’s production “An Island in the Desert” at the Memorial Art Gallery. During the course of covering this story, Krystal Noriega-Santiago shared insight about how singing became her voice after battling to become free of a marriage plagued with domestic violence. Continue reading


V-Cups Founder Kaitilyn Nicole

Kaitilyn Nicole is a 27-year-old female entrepreneur making waves in the feminine hygiene world. She was tired of taking pills to reduce cramps, felt guilty about the waste disposable products were creating, and was frustrated with how much money was being spent. Every month it felt like the same routine, and she knew there had to be other options out there.

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Mark & M.E.: Home of The Happy Hoo-Ha!

It is 1956, and you are parking in the parking lot at Mt Hope Shopping plaza and you see this brand-new hair salon, Style-O-Rama.  A young woman named Celia Nesser opened the salon.  She became a hair stylist when she was 18-year-old and dreamed of owning her own place.  Cecelia’s husband Joseph eventually joined her and they worked side by side for 40 years.

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Featured, REGULARS

Susan Katz Aser: Woman Entrepreneur

Entrepreneurs start companies when they see a need in the marketplace that they can fill, whether it is creating a new product or service or targeting an underserved segment of the market. Some may argue that women entrepreneurs are more adept than their male counterparts at seeing gaps in the market and seizing the opportunity. Women entrepreneurs are agile, innovative problem-solvers, meeting corporations’ needs quickly, adapting to marketplace changes and providing deep value.Continue reading


Edge & Elegance

Things change. Societal norms adjust along with the times. Masculine meets feminine. Hard meets soft. Classic gets a contemporary upgrade. The beauty of today’s style is that anything goes, no matter what your age or gender. The age of barbering is making a comeback along with fun colors and dramatic styles. If you want to wear a colorful rainbow in your hair go for it.

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A Fortunate Happenstance or Pleasant Surprise…

Sojo Designs, owned and operated by Joanna Armes can be found nestled in a little shop just outside of Rochester, NY in the town of Geneva called Serendipity. Serendipity- a phrase coined by Horace Walpole in 1754 meaning “A fortunate happenstance or pleasant surprise”, seems very fitting for Joanna’s story. For someone that didn’t realize until her early 20’s that fashion design was her passion she has managed much success in less than a decade! Joanna, as you will read in this article and see as you glance at the photographs is just as beautiful on the outside as she is within. Her passion for people is genuinely refreshing. Here is her inspiring story.Continue reading


The ReDRAGucation of Miss Deelicious

Many of us grew up with the concept of the American Dream. As the daughter and granddaughter of immigrants, the concept was sacrosanct. The belief that every American citizen has a fair chance at success and prosperity through hard work, determination, and initiative. The notion that, through grit and grind, upward socioeconomic mobility lies ahead. How far that dream is from the nightmarish reality. For many, hard work doesn’t always come with the prospect of a better life.

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Sometimes the Pieces Most Broken are the Most Valuable of All…

Forty Years ago, a man with a truck and a vision for his family’s future stepped out to begin a small industrial steam cleaning company. That “small” company is now a family run corporation with some 200 employees. Beginning with Wegmans as their first client, Quality Services LLC., started on it’s journey of what would become a successful corporation. Continue reading