Is social media worth it? It’s an important question for a business owner to ask, because many businesses don’t even measure social media’s return on investment. They don’t measure social media at all.
Every tool and human effort your business is involved with should be held accountable in some way. Social media is a tool – a powerful one for your business. Like all tools – if it’s used correctly it can build empires. Conversely, if it’s used incorrectly it can destroy them or not build a solid foundation for your empire. Social media is also not about cat videos and motivational quotes – there’s a time and place for everything; just not every 3rd post on your profile or company page.